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Responsive web design (RWD) is a must when it comes to your website. Here we discuss what responsive web design means and why it’s so important to have a Responsive website.


What is Responsive Web Design?

Responsive Web Design (RWD) is the creation of a single site which reacts to the size of a user’s device. It has a layout that adapts for best usability according to the screen size it’s being viewed on. This offers the end user an optimized browsing experience.


Why is Responsive Web Design important?

1. Back in 2015, Google rolled out a change to the search engine algorithms which factor in a website’s mobile presence into its ranking. If the website is not responsive it will be penalised and thus not rank well in google searches. This is one of the main reasons why a responsive web design is important.


2. With over 7 billion smartphone users worldwide, A website needs to be user-friendly on a mobile, If it is not, your brand may be losing out on many leads & sales.


3. A website needs to look good & work well on every device it’s viewed on offering viewers the best possible online experience, this increases your credibility which in turn increases your chance of turning an end user into a paying customer.


We have helped many clients with responsive web design. If you would like to book a free no obligation consultation to discuss your website needs please contact us hello@still-creative.co.uk